Challenge

Design a mobile trading platform for agricultural commodity market that enables the client and traders to conduct secure transactions, track market prices, and manage portfolios effectively. The key challenge was creating one interface that served both tech-novice employees and data-heavy professional traders.

My Role & Process

Led end-to-end UX design from research through implementation Conducted user research with diverse stakeholder groups across rural and urban markets Designed responsive trading interfaces optimized for mobile-first usage Collaborated closely with development team on technical constraints and API integrations Established design system for authentication, trading flows, and portfolio management.

Key Design Challenges

User Diversity: Bridging the gap between users with vastly different technical literacy levels

Mobile Trading: Creating fast, reliable trading experiences on mobile with poor connectivity

Trust & Security: Building confidence in financial transactions for first-time digital traders

Outcomes & Impact

User Experience: Reduced onboarding time by 40% through simplified verification flow Improved task completion rate for buy/sell actions from 78% to 92% and Enhanced user satisfaction scores from 3.2 to 4.1/5

Business Results: Increased daily active trading sessions by 25% Decreased support tickets related to transaction confusion by 35% Achieved 95% transaction completion rate within 30 seconds

What I Learned

Working in agricultural commodity trading taught me how to design for extreme user diversity while maintaining product coherence. The project reinforced the importance of building trust through progressive disclosure and transparent processes, especially in financial products targeting underserved markets.

Due to confidentiality agreements, specific design solutions and visual assets cannot be shared.